Marketing Director

Role Overview

We are looking for a Marketing Director to define, build, and amplify Kai’s external and internal narrative as we scale. This leader will ensure that every touchpoint- whether with partners, users, industry stakeholders, or investors- reflects a unified, precise, and powerful story about who we are and the future we’re building.

This is a high-impact role at the center of our brand, communications, and go-to-market motion. You will shape how Kai is positioned in the world, influence how the industry perceives us, and ensure our internal teams speak with one coherent voice.

What You’ll Do

Develop Kai’s Brand Positioning & Narrative

Own the development of a clear, differentiated brand position that is:

• Uniquely ownable by Kai

• Rooted in major societal or industry trends to grow in relevance over time

• Directly connected to our core business categories and long-term strategy

• Translate this positioning into messaging frameworks, story pillars, and language guidelines used across the entire organization.

Lead All Marketing, External Comms & Internal Comms

• Create or oversee all external-facing materials including pitch decks, announcements, product one-pagers, and sales/partner collateral.

• Drive internal communications to ensure that as Kai grows, the entire team communicates with clarity, consistency, and alignment.

• Own PR strategy- manage external PR firms, relationships with journalists and media, and all inbound/outbound press opportunities.

• Oversee paid media efforts, managing agency partners, budgets, and performance metrics.

Partner on the Go-to-Market & Marketing Strategy

• Bring a fresh, non–tech-centric lens to how Kai engages the market and speaks to its audiences.

• Collaborate with Product, Sales, Customer Success, and Leadership to ensure messaging is relevant, grounded in customer insight, and never “talking to ourselves.”

• Identify and develop new channels, campaigns, and market movements that expand Kai’s reach and influence.

Own Narrative Consistency Across All Stakeholders

• Ensure that all teams- sales, partnerships, product, customer success, leadership- use aligned messaging and reinforce Kai’s core narrative.

• Build scalable systems, templates, and guidelines so the entire company communicates with one unified voice.

What We’re Looking For

• 2–5 years in Customer Success, Support, Account Management, or Implementation (SaaS experience a plus)

• Excellent communicator who loves working directly with customers

• Strong problem-solver who can stay calm, organized, and resourceful under pressure

• Comfortable juggling multiple accounts, personalities, and priorities in a fast-paced environment

• Product-minded- you’re curious, you learn fast, and you like teaching others

• Tech-savvy and fluent with modern tools (CRM, CS platforms, ticketing systems, workflow tools)

Nice to Have

• Experience in proptech, high-touch platforms, transactional models, or renovation workflows

• Startup or high-growth SaaS background

• Comfort training users who aren’t always “tech-first” (contractors, field operators, etc.)

Why Join Us

At Kai, we’re making property renovation effortless, predictable, and designed for life. You’ll join a fast-moving team with a huge market opportunity, a mission that matters, and a product customers truly need. You’ll have the chance to shape our customer experience from the ground floor, and grow your career as we scale.